Keep abreast of developments and various changes in the business, including the way consumers perceive a brand in this digital era, certainly brings the question: which is better between influencers marketing with brand ambassadors who effectively attract consumers. As is known, now consumers have a different pattern of view in seeing a brand along with the increasingly massive use of social media. No wonder it also brings a new way for brands to do marketing, touching consumers directly through Top LiveStreamers Melbourne.
This also brings a new phenomenon, namely the emergence of influencer marketing. In contrast to brand ambassadors, influencer marketing certainly understands and controls the realm of social media. Moreover, they already have followers who are happy to receive various recommendations. No wonder that eventually many brands choose to use influencer marketing in social media marketing strategies.
A study released from Schlesinger Associates recently showed that 81% of companies were satisfied with the performance of influencer marketing in marketing their products. In addition, based on a report by Allison + Partners Asia in November 2017, as many as 95% of Citizens are following the recommendations of influencer marketing that they follow on social media. Based on the data above, it can be assumed that the role of influencer marketing is currently more important than brand ambassadors. But that does not mean using influencer marketing without constraints. Brands that use influencer marketing are vulnerable to choosing influencers. So that the risks in this case also remain.
But with the presence of influencer marketing now, does that mean a brand no longer needs a brand ambassador?
There are some groups who think that the role of brand ambassadors is currently not so significant. Because there are limited numbers of fans for them. Because a chosen celebrity may not necessarily influence the masses in the realm of social media. But of course, there are differences between brand ambassadors and influencer marketing. The difference is in terms of ‘regulating’ one of the parties. For influencer marketing, of course, they don’t want to be too regulated on how to market the product.